Several of the best online marketing strategies are implemented in social media platforms. SMM (Social Media Marketing) trends are periodically shifting and staying ahead of the curve is an intelligent way to ensure you’re consistently reaching your target audience.

Vesa Solutions have a guide related to local businesses. In this guide, we will go over the strategic points for social media marketing trends that local business owners should take note of to better interact with their social media following.

Before explain the strategic points is important to know that:

“The most successful digital marketing initiatives that a company ca leverage is Facebook Ads. This allows businesses to get ads directly in front of specific audiences that are more likely to visit their website.”

  1. Facebook Advertising

If you have a small local business, a great way to find clients is through Facebook Ads.

Facebook Ads are also invaluable tools for e-Commerce businesses, given their ability to penetrate specific demographic groups, not just locations.

The other benefit of Facebook Ads is that entrepreneurs can set an advertising budget and monitor the success of their ads, picking and choosing which advertisements they would like to display and when. Creating a Facebook Ad account is easy and can be completed in a matter of minutes.  You can create, ad content and start advertising your business today!

  1. Employee Advocacy

Chances are most of your employees have social media accounts. So, local businesses can leverage their employee base and their social media to reach to gain exposure and visibility online.

Your employees can share information about your company on social media, always if are satisfied and believe in your company. Employees may post pictures from company events, sharing product announcements or new blogs can have a tremendous impact on your brand awareness. The best part of employee advocacy is that it’s free!

  1. Storytelling

Everyone loves a good story.  SMM has always opened the door for businesses to be transparent. This is a good thing because sharing more intimate details about your company tends to build trust by being relatable. Have lots of storytelling methods that local businesses can take advantage of, such as a thank you video directed at followers, or a creative blog piece.

The important thing related with respect to social media storytelling is that local businesses should be as creative as possible to engage as many users as possible.

  1. Live Video

Live Video is a very popular social media trend that has been picking up momentum in recent periods. Different platforms like Facebook, Instagram and Periscope offer users the ability to create live video content. Even though it might look strange to use Live Video to promote your business, it is a very valuable method. People tend to spend 33% longer watching a live video versus a pre-recorded one.

  1. Influencer Marketing

Having an influencer in social media has tremendous reach and selecting a suitable influencer can allow local businesses to easily engage with relevant audiences that they wouldn’t otherwise have access to.

  1. Company Page Responsiveness

Interacting with your online audience matters. If you have reviews on sites like Yelp and Google My Business, or periodically answering company inquiries on social sites, it can stimulate dialogue and ultimately increase audience engagement.

  1. Social Search

Despite the fact that Google dominates online search (and will probably continue to for the foreseeable future), social sites like Facebook and Twitter are slowly catching up in the realm of search. It is currently a lot of vital than ever to own associate up-to-date business page for your company across varied social media platforms.

  1. Promotions

Social media is a great way to connect with a local business’ following but…how can you tell if your following is consistently engaged? Don’t lose the opportunity of taking advantage of social media promotions and other advertising campaigns to test how active and engaged your audience is.

  1. Closing Thoughts on Social Media Marketing Trends

Your social media content must be value-added, should always compliment your brand, and needs to highlight how you are different from the competition. Is also essential that business make a cohesive web of social pages by inter-linking the platforms and cross-linking them with the business web site.