Search Engine Optimization (SEO) on websites that aren’t ready to be optimized is a common request for digital marketing agencies. When it comes to starting a company, one of the first things many people want to do is get the website up and running as soon as possible. One of the first views your consumers have of your brand and company is often your website. As a result, it’s critical that your website looks fantastic, loads quickly, and appears in search results while your customers are looking for items/services like yours.
A well-coded SEO-ready website is one that loads smoothly, looks good on all devices, has a good internal connection design, and is simple to navigate for both humans and search engines. Each page should have a single keyword, and the content on each page should accurately represent the keyword/title. The material should be simple to read and include the information that the visitor is looking for on your website. This is a short way to define how a website must be, for it to be ready for SEO services.
Before your digital marketer can do some SEO on a website, the following six elements must be in place. If any of these elements are missing from your website, you must fix them before investing in SEO services.
Search Engine Optimization Friendly Platform
There are a number of tools available that make it simple for people to create their own websites, some of which are even industry-specific. Many of these platforms, on the other hand, were not built with SEO in mind. You can’t do SEO if you or your marketing team don’t have access to the site’s title tags, meta descriptions, and meta tags. You won’t be able to draw organic traffic if you can’t add content.
Either your platform is search engine friendly and available, or it isn’t.
Multiple Page Website
One-page websites are very popular these days. It’s understandable from the perspective of easy user interface, but if you only have one page, optimizing the website for a variety of keywords becomes virtually impossible.
If your website is just one page, that’s great, but don’t expect to rank on Google’s first page for a variety of keywords.
Site Architecture
Technical SEO services include aspects such as how a web is coded and how its content is structured. Clean and unique code, and in the case of a site crawl you must have the external JavaScript, and external CSS files ensured so that the search spider indexes what’s important.
If Google is unable to crawl it, you must consider why.
Fast Loading
When it comes to ranking high in search engines, load speed is a key factor. There are also ways to speed up your current website, but they can be time-consuming and expensive.
Using Google’s Pagem Speed Insights tool to monitor your site’s speed and find problems that could be slowing it down.
Being Mobile-Friendly or Mobile Responsive
Not only does having a mobile-responsive platform help with search rankings, but it also helps with user experience. Mobile devices now account for more than half of all web traffic, a figure that is only expected to rise.
Websites must be sensitive particularly on mobile phones. This should also include accessibility. There are people with vision issues, for example, in this case you should avoid fonts that are too small. Your website must offer a pleasant and simple experience for the users.
Good Conversion Rate
When your website isn’t converting well, why waste money to drive organic traffic? You shouldn’t, to be sure. The platform should not only look fine, but it should also be simple to use, descriptive, and persuasive, with multiple points of engagement.
You won’t make any more money if you don’t do conversion rate optimization (CRO).
Things To Avoid
Never Use Black Hat SEO Tactics
Nowadays, search engines are fairly adept at detecting and penalizing websites that use less-than-legitimate SEO techniques. There will be no more keyword stuffing or link buying. It’s pointless to try to outsmart the search bots. And if you get some short-term success, it will all come crashing down like a ton of bricks at some stage. If you’re not sure, ask yourself if you’re being completely honest with yourself. Note, it’s all about delivering excellent material to the searcher, exactly what they expect to see when they click or tap on a link in the SERPs. Prioritize the site’s users. All would be perfect if you give them the best experience possible.
I understand that this can seem to be a little daunting, and yes, SEO is time-consuming and difficult. There is no magic lantern, but if your new website is completed correctly, it will be ready for you to step forward and continue optimizing and developing it in the future. You will see measurable changes in your search engine rankings once you have enough useful content, and yes, it will pay off later.
And If you are worried that your website may not be fit for SEO services or won’t reach as much as you would like? Vesa Solutions provides the tools and services you need to change this. Contact us online, or give our team of website experts a call at +35569 404 6408 for more information today!
