A 10-Minute Owner’s Guide
If your site fails 3 or more of the checks below, plan a rebuild.
If it fails 2 or fewer, run a fix-first sprint and review results in 30–90 days.
Prefer help from a team that ships fast?
See our services or request a free estimate.
Why this matters (business first)
- •Your website is a 24/7 sales rep.
- •Faster, clearer pages drive more calls and bookings.
- •Rebuilds aren’t always needed—targeted fixes can deliver quicker wins.
The 10-minute owner checklist
Open your site on your phone and check the following. Count each “no” as a fail.
- Main task in 30 seconds? Find a service and call/quote/book fast.
- Clarity above the fold? One headline. One offer. One primary button.
- Speed feels instant? No long waits. No jumpy layout.
- Simple contact path? Tap-to-call, short form (3–5 fields), or “Book now.”
- Current and trustworthy? Real photos, fresh reviews, clear guarantees.
- Can your team edit content? Updates without calling a developer.
- Tracking in place? You can see calls, forms, and bookings in reports.
- Mobile first? Readable text, large buttons, working menu.
- Basics covered? Privacy link, accessibility basics, consent if you advertise.
- No blockers? No 404s, broken forms, or warnings.
Score it:
- •0–2 fails → Fix-first sprint
- •3–6 fails → Hybrid (quick fixes now, rebuild soon)
- •7–10 fails → Rebuild
When a fix-first sprint is smarter
Choose this if your brand is fine and the site is under ~3 years old. You’ll get results faster with less spend.
What to ship in 14–30 days
- •Speed: compress images, remove heavy plugins, lazy-load media (we do this).
- •Conversion: tighter headline, single CTA, proof blocks (reviews, badges).
- •Navigation: clear services menu; call/quote/booking visible on every page.
- •Trust: real team/location photos, policies, guarantees.
- •Tracking: call tracking + form/booking events + simple weekly scorecard.
Not sure where to start?
Get a free website review & estimate.
When a rebuild is the right call
Pick this if the foundation is holding you back.
Strong rebuild signals
- •You can’t edit pages without a developer.
- •Mobile experience is broken across the site.
- •Big business change: new services, pricing, locations, or brand.
- •Security or compliance risks from old themes or plugins.
- •You need features your stack can’t support (booking, bilingual, multi-location).
What a good rebuild includes
- •Strategy: sitemap, offers, wireframes, buyer-first copy.
- •Design system: modern, accessible, mobile-first components.
- •Build: fast stack, clean code, scalable CMS (custom website development).
- •SEO foundations: redirects, metadata, internal links, schema (SEO services).
- •Analytics: dashboards that track calls, forms, bookings (SEO analytics).
Ready to scope a rebuild?
Request a proposal or contact us.
If local leads matter, fix this too
Maps visibility and location pages are often the easiest wins.
- •Clean up and optimize your Google Business Profile.
- •Build clear, unique location/service pages.
- •Ask for 2–3 new reviews each week and reply to all of them.
Need help? See our Local SEO services.
A simple 90-day plan
Days 1–7: Stabilize & convert
- •Speed-tune images and scripts.
- •Rewrite the hero: one headline, one value prop, one button.
- •Add proof: 3 recent reviews, badges, before/after photos.
- •Set up tracking for calls, forms, and bookings.
Days 8–30: Unlock demand
- •Launch one offer page (e.g., “Free 60-Second Quote”).
- •Add FAQs to top services; link them from the homepage.
- •Publish two short posts answering buyer questions.
- •Start a reviews plan (2–3 new reviews per week).
Days 31–90: Decide your path
- •Review the scorecard: calls, forms, bookings, top pages.
- •If lifts are strong and the platform is fine → keep optimizing.
- •If growth is capped by structure → plan the rebuild with a clear brief.
Want us to run this plan for you? Explore our digital marketing programs.
Fast answers owners ask
Will a rebuild boost rankings by itself?
Not by design alone. Real gains come from speed, structure, and content done right.
Can we fix now and rebuild later?
Yes. Conversion, speed, and tracking wins carry over to a new site.
What about accessibility and privacy?
Add the basics either way: good contrast, readable fonts, privacy link, and consent if you advertise.
How soon will we see results?
Fixes to clarity, speed, and CTAs can lift conversions immediately. Organic growth takes time but compounds.
Want a same-day verdict?
Send your URL and top two services.
We’ll reply with a one-page scorecard showing what to fix now, what to rebuild, and the fastest path to more leads.
