Search Engine Optimization Companies believe that one of the most effective ways to market your business is through local SEO. Whether you are a small or multi-location company, you have the ability to gain more exposure to customers by using the strategies of local search engine optimization. Do you need to start using local search engine optimization?
What is Local Search Engine Optimization?
Local Search Engine Optimization helps you rank higher in search engine results. If you are in the Toronto area, you can have a digital agency in Toronto use strategies to get you found by locals in your area. The aim is to help you as a local business appear higher in search results. When a customer searches for a business or business type (auto mechanic, dentist, or indoor lighting) near their location, this is local SEO.
Effectiveness of Local SEO
Statistics are showing how effective local SEO is. For example, 60% of customers who do a local search on their phone will visit a store within a day. Of those people who visit the store, 18% of the time it will lead to a sale. Of the people searching locally on their mobile, half of them are looking for local business information. This includes the business’s address. SEO companies want all local businesses to know that you have to get your information out there or you’re losing out.
Your current and potential customers may find you from other marketing ventures you’ve been working on. Maybe referrals, newspaper ads or billboards. While they might see your brand, know your name and understand your value, there is something missing.
If you are a company that sells cars, it’s important that people know where you are. Local SEO lets your customers know what your phone number is, what your company offers, and where it’s located.
How does Google Help?
Google appreciates small, localized businesses. It’s been shown they actually favor businesses that are popularized by the public. Currently, just under half the number of small businesses have set-up their Google “My Business” listing. This puts you at an advantage ahead of your competition and can really be the springboard to your business growth. Google is putting a great deal of focus on local SEO. Google My Business is free and gives you the opportunity to show up in local search results that Google offers.
The Mobile/Local SEO Connection
Proximity-based searches are one of the easiest ways for customers to find what they need in the most convenient location for them. So it goes without saying that you would want to make it easy for them to find you. People are doing mobile searches while they’re out and about, which equates to an immediate opportunity to get customers into your store.
Local SEO helps you get seen when people are doing proximity-based searches. This is really the power of local SEO.
How Local Search Engine Optimization helps customers?
When a customer is faced with a problem, they will search for types of businesses that will solve it. The information customers will be searching for will likely include the following:
- Business type
- The phone number
- What the products or services are
- Opening hours
- Driving directions (how to get there)
- Special offers
- Ratings from customers
- Past reviews
- Accurate Local SEO Listing
People are depending on the internet to get the information they need about local businesses. If people can’t find you on local search results, you don’t come off as professional. This is a sure way to miss out on new customers. Local SEO strategies are the best way to get the right people into your store. Right now is the perfect time to get on the local search trend. It’s in high demand but not everybody is doing it. Getting a top SEO agency will take the guesswork out of implementing the right strategies for your business.
Vesa Solutions as a digital company can help you! We use the best strategies to grow your business through Local SEO and not only. Call us today at 416-628-3793 or send an email at [email protected] to book an appointment.