Reinforcing brand voice and identity
Social media allows for direct interaction with both existing and potential customers and is a great way for businesses to effectively reach specific audiences. Consumers build and reinforce strong personal connections with brands using platforms like Facebook, Instagram, SnapChat, Twitter, and LinkedIn.
Businesses use these platforms to relay important messaging that can help shape a public image and brand identity. In turn, these connections foster customer retention and advocacy. Customer experiences can be shared with millions of people via social media, which is why it’s imperative for businesses to utilize these platforms.