Search Engine Optimisation

Your objective is to get customers to find you before they find your competitors. Our job is to make that happen.

What is SEO?

Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches we use to raise your site’s visibility (link-building, social media marketing).

Why do you need SEO?

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.

When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.

What are search engines looking for?

1) The quality of your content & User experience

Are useful,helpful articles, videos or other types of media that are popular and well produced regularly published on your website? Apart keywords, focus must be on the user experience. You need an easily navigable, clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your webpage and hungry to explore further.

2) Local SEO

Increasingly Google is serving results to users based on their location. This is particularly important to businesses out there in the real world who need to catch a searcher’s attention just at the right moment, i.e. while walking down the street, on their mobile and looking for somewhere to eat.

3) Domain names

Using sub-directory root domains (searchenginewatch.com/category/seo) instead of sub-domains (searchenginewatch.category.seo.com) is better for your overall site architecture.

4) Cross-device compatibility

Responsive design is its preferred method of mobile optimisation.

5) Relevancy

Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?”  to more complicated queries such as “what is the best steak restaurant nearest to me?” There are factors that you can be certain will influence these results and they’re all based around relevancy… For instance: a searcher’s location, their search history, time of day/year, etc.

6) Site speed

How quickly your webpages load is increasingly becoming a differentiator for search engines.

7) Authority

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines.

8) Social

The most obvious way to raise your site’s visibility through non-technical SEO means is of course through social media marketing. We make sure you’re present on all relevant social channels (wherever your audience may be), and not just broadcasting your content in a faceless manner, but by using it as a customer service channel and genuinely interacting with people in a friendly, helpful and entertaining manner.
Lazerta VesaSEO OPTIMIZATION